Practice Strategy
Articles filed under practice strategy — written from 25 years of active, in-practice ophthalmology experience.
19 articles
Ophthalmology Practice Marketing That Actually Works in 2026
Most ophthalmology marketing spend is wasted on tactics that don
Read article- Cover imageMay 12, 2026
Opening a Second Ophthalmology Location: What to Plan For
Expanding to a second location is the most operationally complex decision an ophthalmology practice makes. Here
- Cover imageMay 12, 2026
Ophthalmology Practice Patient Experience Design: Beyond Clinical Care
Patient experience in ophthalmology is designed — or it happens by accident. Here
- Cover imageMay 12, 2026
Building a Referral Network for Your Ophthalmology Practice: A Systematic Approach
Professional referrals drive 35–45% of new ophthalmology patients. Here
- Cover imageMay 5, 2026
What to Expect From an Ophthalmology Practice Management Consultant
Thinking about hiring a practice management consultant? Here
- Cover imageMay 1, 2026
Crisis Management in Ophthalmology Practices: What to Do When Things Go Wrong
From surgical complications to staff walkouts to social media firestorms — here
- Cover imageApril 24, 2026
Billing Transparency in Ophthalmology: How Honest Pricing Builds Patient Trust
Billing surprises are the fastest way to lose a patient you spent years building. Here
- Cover imageApril 22, 2026
LASIK Practice Marketing & Consultation Pipeline: Why Most Practices Waste Half Their Ad Spend Before the Patient Arrives
Most LASIK practices spend heavily on marketing and convert poorly in the consultation room. Here is how to fix the consultation pipeline that turns advertising spend into scheduled procedures.
- Cover imageApril 17, 2026
Patient Satisfaction Surveys in Ophthalmology: What to Ask and What to Do With the Data
Most ophthalmology practices run patient satisfaction surveys and do nothing with the results. Here
- Cover imageApril 14, 2026
How to Improve Your Ophthalmology Practice Google Reviews by Fixing Operations First
Your Google rating is a lagging indicator of your operations. Practices that fix wait times, staff communication, and billing transparency see their ratings climb without ever asking for a review. Here is how.
- Cover imageApril 10, 2026
Ophthalmologist Burnout: The Operational Causes Most Consultants Miss
Burnout in ophthalmology is overwhelmingly operational, not personal. Here
- Cover imageApril 8, 2026
Cataract Surgery Conversion Rate: Why Your Practice Is Leaving Surgery on the Table — and How to Stop
The average ophthalmology practice converts 38% of cataract consultations to surgery. High performers hit 65%+. Here is exactly what separates them — and how to close the gap in 90 days.
- Cover imageApril 3, 2026
Serving Multilingual Patients in Your Ophthalmology Practice: An Operational Framework
A multilingual patient population is an operational challenge most ophthalmology practices handle badly. Here
- Cover imageApril 2, 2026
Handling Negative Reviews in Your Ophthalmology Practice: The Response Framework That Turns Critics Into Evidence of Quality
A one-star Google review is not a reputation problem. It is an operational signal. Here is how to respond to negative reviews, fix the root cause, and turn your online reputation into a patient acquisition asset.
- Cover imageMarch 28, 2026
From Hospital Employment to Private Ophthalmology Practice: What No One Tells You Before You Make the Jump
Leaving a hospital employment arrangement to start or join a private ophthalmology practice is one of the highest-stakes transitions in a physician
- Cover imageMarch 3, 2026
Ophthalmology Practice Valuation in 2026: What Your Practice Is Actually Worth
2026 ophthalmology practice valuations range from 4x to 9x EBITDA depending on specialty mix, operational quality, and buyer type. Here
- Cover imageFebruary 27, 2026
Private Equity in Ophthalmology: Should You Sell to a DSO? An Honest Assessment
Private equity continues consolidating ophthalmology practices in 2026. Here
- Cover imageJanuary 19, 2026
How to Scale an Ophthalmology Practice from 1 to 3 Physicians Without Losing What Made You Successful
Scaling from a solo ophthalmology practice to a multi-physician group is one of the most operationally complex transitions in medicine. Here
- Cover imageDecember 19, 2025
Southern California Ophthalmology Practice Consulting: The Local Market Landscape and Competitive Differentiation
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