05Case Study
Patient Acquisition & Referral NetworkReferral Network Reactivation — Surgical Practice
Patient acquisition — referring optometrist relationship rebuild
- Southern California
- 2 physicians · cataract and refractive focused
- Established 12+ years
Documented Outcomes — 90-Day Measurement
- Measurable recovery
- Referral volume from previously-active referring practices
- Several re-engaged
- Previously-dormant referring relationships
- Measurable referral activity
- CE event attendees in months following each event
- Formalized with SOPs
- Staff role for referring optometrist communication
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